Legal
Terms and Conditions
Please read these Terms and Conditions ("Terms") carefully before using www.evidtrace.com ("the Site") operated by Evidtrace ("we," "us," or "our").
By accessing or using the Site, you agree to be bound by these Terms. If you do not agree, you must not use the Site.
1. About Evidtrace and our content
1.1. Evidtrace publishes research, analysis, verification scores, and commentary concerning claims made by companies operating in the artificial intelligence sector. Our tagline — "AI Business Intelligence, Verified" — describes our editorial mission, not a guarantee of absolute accuracy.
1.2. All ratings, scores, analysis, and commentary published on the Site represent the opinions of Evidtrace's editorial team, informed by our published methodology and based on publicly available information. They do not constitute statements of verified or absolute fact. Different analysts applying different methodologies may reach different conclusions. Our verification scores reflect Evidtrace's assessment, in its editorial judgment, of the degree to which a company's public claims are supported by available evidence at the time of publication.
1.3. Nothing on the Site constitutes financial, investment, legal, or professional advice. You must not rely on our content as a substitute for professional advice relevant to your circumstances.
1.4. We believe the publication of our analysis serves the public interest by promoting accountability and transparency in the AI industry. We endeavour to ensure our analysis is fair, thorough, and based on credible sources, but we do not guarantee the completeness, accuracy, or currentness of any content.
2. Disclaimer of warranties
2.1. The Site and all content are provided on an "as is" and "as available" basis. To the fullest extent permitted by applicable law, Evidtrace disclaims all warranties, whether express, implied, or statutory, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement.
2.2. We do not warrant that: (a) the Site will be available uninterrupted, timely, secure, or error-free; (b) the results obtained from using the Site will be accurate or reliable; (c) any errors in the Site or its content will be corrected; or (d) the Site is free from viruses or other harmful components.
2.3. While we take reasonable steps to ensure the accuracy of information published on the Site, there may be delays, omissions, inaccuracies, or other errors in our content. You acknowledge and agree that your access to and use of the Site and its content are at your own risk.
2.4. Nothing in these Terms excludes or limits any warranty implied by statute to the extent such exclusion or limitation would be unlawful. If you are a consumer, your statutory rights under the Consumer Rights Act 2015 are not affected.
3. Limitation of liability
3.1. To the maximum extent permitted by law, Evidtrace, its directors, officers, employees, agents, and affiliates shall not be liable to you or any third party for any indirect, incidental, special, consequential, punitive, or exemplary damages, including but not limited to loss of profits, revenue, goodwill, data, business opportunity, anticipated savings, or reputation, arising from or connected with: (a) your use of or inability to use the Site; (b) any content published on the Site; (c) any reliance placed on our ratings, scores, analysis, or commentary; or (d) any decision made or action taken based on information available on the Site — regardless of the theory of liability.
3.2. To the extent any liability cannot be excluded under applicable law, Evidtrace's total aggregate liability to you for all claims arising out of or relating to these Terms or the Site shall not exceed the greater of (a) the amount you paid to Evidtrace in the twelve (12) months preceding the claim, or (b) £100.
3.3. Nothing in these Terms excludes or limits our liability for: (a) death or personal injury caused by our negligence; (b) fraud or fraudulent misrepresentation; or (c) any other liability that cannot be excluded or limited under English law.
3.4. If you are a consumer, these limitations apply only to the extent permitted by the Consumer Rights Act 2015 and other applicable consumer protection legislation.
4. Intellectual property
4.1. All content on the Site, including but not limited to text, analysis, ratings, scores, graphics, logos, trademarks, the Evidtrace name and brand, software, data compilations, and the design and layout of the Site, is the property of Evidtrace or its licensors and is protected by the Copyright, Designs and Patents Act 1988, the Trade Marks Act 1994, and international intellectual property laws.
4.2. You may view, download, and print content from the Site for your personal, non-commercial use only, provided you do not modify the content and you retain all copyright and proprietary notices.
4.3. Our verification scores, scoring methodology, and associated analytical frameworks are proprietary. You may not use Evidtrace scores, ratings, or data in any automated system, algorithm, generative artificial intelligence model, or commercial product without a written licence agreement from Evidtrace.
4.4. Journalists may reference and quote from Evidtrace content for the purpose of news reporting, subject to appropriate attribution.
5. Use of the Site
5.1. You agree not to: (a) use the Site for any unlawful purpose; (b) attempt to gain unauthorised access to any part of the Site; (c) use automated systems, including bots, scrapers, or crawlers, to access the Site without our written permission; (d) interfere with or disrupt the Site's operation; (e) impersonate any person or entity; (f) use the Site to harass, defame, or threaten any person; or (g) file or threaten frivolous, vexatious, or bad-faith legal claims against Evidtrace.
5.2. We reserve the right to suspend or terminate your access to the Site at any time, without notice, for conduct that we believe violates these Terms or is harmful to Evidtrace, other users, or third parties.
6. Third-party links and content
6.1. The Site may contain links to third-party websites or resources. These are provided for convenience only. Evidtrace has no control over and assumes no responsibility for the content, accuracy, privacy practices, or opinions expressed on third-party websites.
7. Indemnification
7.1. You agree to indemnify and hold harmless Evidtrace, its directors, officers, employees, and agents from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising from: (a) your use of the Site; (b) your breach of these Terms; or (c) your violation of any law or the rights of any third party. This clause does not apply to the extent it would be deemed unfair under the Consumer Rights Act 2015.
8. Dispute resolution
8.1. Pre-action complaints procedure. If you have a complaint about any content published on the Site, you must first submit it in writing to legal@evidtrace.com, setting out: (a) the specific content you object to, with a URL; (b) the reasons for your objection; (c) any evidence supporting your position; and (d) the remedy you seek. We will acknowledge your complaint within 7 business days and provide a substantive response within 21 business days.
8.2. Mandatory mediation. Before commencing any legal proceedings, both parties agree to first attempt resolution through good-faith mediation. If the parties cannot agree on a mediator within 14 days, either party may apply to the Centre for Effective Dispute Resolution (CEDR) for appointment. The mediation shall take place in London, England. The costs of mediation shall be shared equally unless the mediator directs otherwise.
8.3. Court proceedings. If mediation does not resolve the dispute within 60 days, either party may commence court proceedings. Nothing in this clause prevents either party from applying to the court for urgent interim injunctive relief at any time.
8.4. The parties acknowledge and agree to comply with the Pre-Action Protocol for Media and Communications Claims (where applicable) before issuing proceedings.
8.5. Limitation period. Any claim arising out of or relating to your use of the Site or these Terms must be brought within one year of the date on which the cause of action arose, or it shall be permanently barred. This clause does not apply to the extent it would be unenforceable under applicable law.
9. Governing law and jurisdiction
9.1. These Terms are governed by and construed in accordance with the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.
9.2. If you are a consumer resident in another part of the United Kingdom or in the European Union, nothing in these Terms affects your statutory rights under the mandatory laws of your country of residence.
10. Changes to these Terms
10.1. We may update these Terms from time to time. The "Last updated" date at the top of this page indicates when the most recent changes were made. Your continued use of the Site after any changes constitutes acceptance of the updated Terms.
11. Severability
11.1. If any provision of these Terms is held to be invalid, illegal, or unenforceable, that provision shall be severed and the remaining provisions shall continue in full force and effect.
12. Contact
12.1. For questions about these Terms, please contact us at: legal@evidtrace.com.
Editorial Disclaimer
Our editorial mission
Evidtrace publishes daily verification scores assessing the claims made by companies in the artificial intelligence industry. We believe this work serves the public interest by promoting transparency and accountability in a rapidly growing sector that affects consumers, investors, and society.
Our output reflects editorial opinion, not absolute fact
All Evidtrace verification scores, ratings, analysis, and commentary represent the editorial opinions of our team, based on our published methodology and publicly available evidence. They are not, and should not be treated as, statements of absolute or verified fact.
In our assessment, based on the evidence we have reviewed, a company's claims may be well-supported, partially supported, unsupported, or misleading. Reasonable analysts examining the same evidence may reach different conclusions. Our scores reflect Evidtrace's judgment at the time of publication.
We draw this distinction deliberately. Under the Defamation Act 2013, section 3, our published assessments constitute honest opinions: they indicate the factual basis upon which they rest (our methodology, the publicly available data we cite, and the claims we examine), and they represent opinions that an honest person could hold on the basis of those facts.
How we use AI and automated tools
Evidtrace uses artificial intelligence and automated analytical tools as part of its research process. Specifically, we use these tools for: data collection and aggregation from public sources; identification of claims made by AI companies; pattern recognition and consistency analysis; and preliminary scoring based on our defined criteria.
All AI-assisted analysis is subject to human editorial review and verification before publication. Our editorial team reviews, validates, and where necessary overrides automated outputs. Published verification scores reflect the final judgment of our human editorial team, not raw automated output.
AI and automated tools may produce errors, omissions, or incomplete analysis. We do not guarantee the accuracy of any AI-assisted output, and we maintain robust editorial oversight processes to identify and correct such errors.
We are committed to transparency about how our tools work, human oversight of all published content, accountability for everything we publish, and fairness through regular review of our systems for bias.
What our scores do not constitute
Evidtrace verification scores do not constitute: financial or investment advice; a recommendation to buy, sell, or hold any security; legal advice; a determination of legal liability or regulatory compliance; an accusation of fraud, criminality, or illegality (unless explicitly stated with reference to specific evidence); or a substitute for your own independent due diligence.
Public interest
We believe the analysis we publish is on a matter of public interest within the meaning of section 4 of the Defamation Act 2013. AI companies make public claims about their products, capabilities, and performance that affect consumers, investors, regulators, and the wider public. Independent scrutiny of these claims promotes informed decision-making and market integrity.
Our commitment to fairness
Before publishing any verification score that may reflect adversely on a company, it is Evidtrace's practice to contact the company to seek comment, giving a reasonable opportunity to respond. Where a company provides a response, we will include or summarise it in our published analysis.
Errors and corrections
Despite our best efforts, we may make mistakes. If you believe any content on this site is inaccurate, unfair, or misleading, please contact us immediately at corrections@evidtrace.com. We will review your concern promptly and, where appropriate, correct the relevant content openly and transparently. See our full Corrections, Complaints, and Right of Reply Policy.
Corrections, Complaints & Right of Reply
This policy reflects Evidtrace's commitment to accuracy, fairness, and transparency. It is informed by the standards of the International Fact-Checking Network (IFCN) Code of Principles, the IPSO Editors' Code of Practice, and the IMPRESS Standards Code.
Our commitment
Evidtrace is committed to getting things right. When we make mistakes, we correct them promptly, openly, and with appropriate prominence. We welcome feedback from readers, from the companies we analyse, and from the wider public.
How to contact us
To submit a correction request, complaint, or right of reply, please email: corrections@evidtrace.com
Please include: (a) your name and contact details; (b) the URL or title of the specific content you are referring to; (c) a clear description of what you believe is inaccurate, unfair, or misleading; (d) any evidence supporting your position; and (e) the outcome you are seeking.
How we handle corrections
Acknowledgment: We will acknowledge receipt of your submission within 5 business days.
Review: A member of our editorial team will review your submission and assess whether a correction, update, or other action is warranted. We aim to complete this initial review within 14 business days. Complex cases may take longer.
Types of correction:
- Corrections — where we have published materially inaccurate information. A correction notice will be added prominently, explaining the original error and how it has been corrected.
- Updates — where new information has become available since publication that is material to the analysis.
- Clarifications — where published content is not inaccurate but may be confusing or ambiguous.
- Minor revisions — typographical errors, broken links, or other non-substantive corrections may be made without a public notice.
Verification score revisions
If a correction results in a change to a published verification score, we will: (a) update the score with a clear notice explaining the reason for the change; (b) record the original score and the revised score; and (c) make reasonable efforts to ensure the corrected score reaches the same audience as the original.
Right of reply — companies we analyse
Pre-publication: Before publishing any analysis that may reflect adversely on a company, Evidtrace will make reasonable efforts to contact the company to seek comment. We will provide a reasonable timeframe for response (typically 5 business days). If the company responds, we will include or fairly summarise their response. If the company declines to comment, we will note this.
Post-publication: Any company that is the subject of Evidtrace analysis may submit a written response at any time to corrections@evidtrace.com. Where the response is substantive and relevant, we will consider whether any correction or update is warranted and, where appropriate, append a summary of the company's response.
We will not publish company responses that we consider to be defamatory, misleading, or made in bad faith. We reserve editorial discretion over the placement, length, and presentation of company responses.
Escalation
Stage 1 — Internal review: You may request an internal review by writing to editor@evidtrace.com. A senior member of the editorial team who was not involved in the original decision will review the complaint. We will provide the outcome within 21 business days.
Stage 2 — Independent review: If you remain unsatisfied, we may appoint an independent reviewer. The findings will be shared with both parties.
Stage 3 — External bodies: Nothing in this policy prevents you from raising concerns with relevant external bodies, including press regulators, the Information Commissioner's Office (for data protection matters), or the courts.
What this policy does not cover
This policy does not cover: (a) disagreements with our editorial opinions or methodology where no factual error is alleged; (b) complaints about third-party content linked from our Site; or (c) matters that are the subject of ongoing legal proceedings.
Privacy Policy
Who we are
Evidtrace is the data controller for the personal data we collect through this website. Our contact details for data protection queries are: privacy@evidtrace.com
What personal data we collect and why
| Processing activity | Data collected | Lawful basis (UK GDPR) | Retention period |
|---|---|---|---|
| Newsletter subscription | Email address, name (optional), date/time of signup, IP address | Consent (Article 6(1)(a)) | Until you unsubscribe. Data deleted within 30 days. |
| Website analytics | IP address (anonymised), browser type, device type, pages visited, session duration | Legitimate interests (Article 6(1)(f)) | Individual-level data retained for 14 months, then anonymised. |
| Contact form / complaints | Name, email address, message content | Legitimate interests (Article 6(1)(f)) | 3 years from resolution, or 6 years for legal matters. |
| Cookie preferences | Consent choices, timestamp | Legal obligation (Article 6(1)(c)) | 12 months from the date consent was given or refused. |
Newsletter — consent and your right to withdraw
When you subscribe to our newsletter, you are giving your consent to receive email communications from Evidtrace. You can withdraw your consent at any time by clicking the "unsubscribe" link in any newsletter email, or by contacting us at privacy@evidtrace.com.
We will never sell, rent, or share your email address with third parties for their marketing purposes.
Who we share your data with
We share personal data only with service providers necessary for the purposes described above (email service provider, website analytics, hosting provider). We do not share personal data with advertisers. We do not sell personal data.
Cookies and similar technologies
Strictly necessary cookies (session management, security, cookie consent preferences) are placed without consent, as they are essential for the Site to function. Analytics cookies are only placed with your explicit consent. We do not use advertising or tracking cookies. See our Cookie Policy for full details.
Your rights under UK GDPR
- Right of access (Article 15) — request a copy of the personal data we hold about you.
- Right to rectification (Article 16) — request correction of inaccurate data.
- Right to erasure (Article 17) — request deletion of your data in certain circumstances.
- Right to restrict processing (Article 18) — request that we limit how we use your data.
- Right to data portability (Article 20) — receive your data in a structured, machine-readable format.
- Right to object (Article 21) — object to processing based on legitimate interests.
- Right to withdraw consent — at any time, without affecting the lawfulness of processing before withdrawal.
To exercise any of these rights, please contact us at privacy@evidtrace.com. We will respond within one calendar month.
Right to complain
You have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Tel: 0303 123 1113 | www.ico.org.uk
Children's data
The Site is not directed at individuals under the age of 18, and we do not knowingly collect personal data from children.
Changes to this policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top indicates when the most recent changes were made.
Copyright & Attribution
Our original content
All verification analysis, audit reports, scoring commentary, headlines, and editorial content on Evidtrace are original works created by Evidtrace and are protected by the Copyright, Designs and Patents Act 1988. You may not reproduce, distribute, or republish this content without prior written permission, except for fair dealing purposes (commentary, criticism, review, or academic citation) with appropriate attribution to "Evidtrace (evidtrace.com)".
Proprietary methodology
Our verification scores, scoring methodology, and associated analytical frameworks are proprietary. You may not use Evidtrace scores, ratings, or data in any automated system, algorithm, generative artificial intelligence model, or commercial product without a written licence agreement from Evidtrace.
Third-party content
Evidtrace does not reproduce, copy, or republish any third-party research reports, data visualisations, or copyrighted material. Where we reference an AI business claim reported by third-party sources, we write entirely original analysis. Source names are cited to identify where evidence was gathered, and links are provided to original reporting.
Source attribution
Each story on Evidtrace includes a "Sources" line identifying the organisations from which evidence was gathered. Each audit report details which specific source contributed which evidence. This attribution is provided for transparency — not to imply any endorsement, affiliation, or criticism.
Fair dealing and verification
Our verification analysis constitutes original commentary and critical assessment of AI business claims, which is protected under the fair dealing provisions of the Copyright, Designs and Patents Act 1988 (UK). We do not reproduce the copyrighted expression of any third party — only the underlying factual claims, which are not subject to copyright protection.
Takedown requests
If you believe any content on this Site infringes your copyright or other intellectual property rights, please contact us at legal@evidtrace.com with details of the alleged infringement.
Evidtrace trademark
"Evidtrace", the Evidtrace logo, and "Evidtrace Verification Engine" are trademarks of Evidtrace. Use of these marks without prior written permission is prohibited.